// The TAG! Blog

Needles in the hay #9 - A few links worthy of your time

Samuel Thompson - Monday, April 16, 2012

—( ‘Do you love reading?’, with thanks to Fiduz )—Each week I put together a collection of a couple of articles, ideas and innovations that I've come across in my attempts to digest all of the information on the internet. These are some of the ones that really stood out.


// Crowdfunding as the new frontier in community regeneration

If you've been following these posts you'll have noticed my fascination with crowd-funding and its potential to empower local communities to bypass all the hoop jumping and simply get things done. This article is a great quick intro to some of the things being created and a glimpse at what the untapped benefits of this movement could be.

Also worth checking out Spacehive, a crowd funding platform devoted to financing local community projects.

// Bad News For Traditional Advertising

Advertising is one of the prime subjects of conversation we have with business owners, as well as something that affects everyone every day.

As it has becomes more ubiquitous and necessarily ignored, traditional advertising has become less and less efficient and effective. Here's at least one of the reasons that this trend will only get worse, courtesy of Adage.

// Useful Resources For Independents

Some great resources from Independent Retailer Month, as well as a perfect example of my favourite type of marketing (content marketing). Big range of topics covered in bite sized chunks with plenty of outbound links for those looking for more info.

I confess that I've only read the few that interest me, but I kind of think that's the point: you're sure to find something here that will be useful.

NB. Requires linking to your Twitter account and auto-posts that you've read them. Not my favourite strategy in the world, so be aware that this happens. If you're not up for broadcasting your reading habits the delete button can undo any annoyance this creates.

// Old School Problem, meet High Tech Solution

The winner of the Living Labs Global Awards, Worldsensing's Smart Parking Pilot uses a combination of sensors, the Internet and genius to guide parkers to free spaces, thereby saving time, money and the planet.

// Dieting the local way

Although it might be a bit late for New Year's Resolutions, for those on the look out for a diet you may want to try the 100-mile diet – only eating foodstuffs sourced from the surrounding areas.

Is it feasible? Golly knows. I'm not sure I could manage it, but that's primarily down to my penchant for Mars bars and chinese take-out. If anyone's done this please let me know in the comments so I can thoroughly quiz you.

Your Moment Of Zen

// Caine's Arcade

Demonstrating once again the power of the Internet, the joy of communication and the draw of creating something unique. Also: adorable.

Have you come across any links you'd like to share?

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