// The TAG! Blog

Needles In The Hay #14 - A Few Links Worthy Of Your Time

Samuel Thompson - Monday, August 06, 2012

—( ‘Do you love reading?’, with thanks to Fiduz )—Every couple of weeks I put together a collection of a couple of articles, ideas and innovations that I've come across in my attempts to digest all of the information on the internet. These are some of the ones that really stood out.

Enjoy.

// Mobile Payments Meets Loyalty Card

Not content with revolutionising the mobile payments space, Square have now added loyalty rewards into their platform (and, by the looks of things, they've done it very well indeed).

// Amazon Going For Same-Day Delivery

That Amazon has changed the way we think about retail goes without saying, but they've certainly not stopped making waves. Their latest move sees a concerted push for same-day delivery (over the pond for the moment).

The article linked to here makes a strong case for this having a seriously negative effect on brick and mortar retail. I'd suggest a more nuanced reading: a business doing things differently – delivering products and servicing uniquely and with personality – should be largely unhit by this latest push. (I do agree though that this is bad news for retailers whose sole USP is you can buy it now and take it away straight away. Really bad news.)

// Tip It Or Skip It (But Shop In Stores)

The numbers and data suggest that this new app – getting social feedback on shopping choices – could be the next big thing, with superb feedback and uptake in its early stages. It also relies on people shopping in the real world, which is great for brick and mortar retail.

// A(nother) Groupon Horror Story

Many businesses have been burned by Groupon, but few of them have made such a wonderfully shareable response to the nightmare that's resulted from it. Both hilarious and deeply depressing.

// Tesco's points-for-shares scheme

While the finger is often – and justifiably so – pointed at Tesco's bad practices, I can't help but be consistently impressed by their online marketing and innovations. Recently they launched an affiliate scheme whereby customers get points for Facebook sharing products. I imagine we'll be seeing many other players in the retail field copying this in the near future.

Your Moment Of Zen

// No-nonsense People Stuffing

There are some things that only work in America; this is one of them.

Have you come across any links you'd like to share?

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